The 60s
The 60s
A pioneer in luxury ready-to-wear, Monsieur Rech founded his house in 1962 and invented a new feminine elegance with masculine nuances. The Georges Rech collections offer women a determined and inspiring look, their structured coats and suits becoming their signature.
THE 70'S
THE 70'S
1970: As fashion continues to adopt new codes, Monsieur Rech makes comfort the ultimate luxury. In his hands, sportswear becomes refined, working class fabrics resemble good taste and denim embodies the new Rech woman.
1973: The house opens its doors to a new line: Synonyme de George Rech. In the same spirit of comfort that drives the decade, Synonyme by George Rech completes the wardrobe with basic but essential pieces. The sweatshirt dress becomes the icon of this refined style.
THE 80S
THE 80S
1980: In keeping with the times, faithful to this creative but realistic fashion, the Rech woman stands out and stands out. Far from the ephemeral extravagances of the time, the Rech style aims to be resolutely independent like those who adopt it. Throughout the 1980s, the “Femmes de Rech” campaigns marked their era by featuring these women with a sophisticated look and singular character.
1986: George Rech is chosen by Air France to design its uniforms. While the house's collections already dress women on several continents, they now parade in weightlessness, carried by the flight attendants of the most elegant airline in the world.
1989: After more than a quarter of a century at the head of the house, Mr. Rech decides to sell his shares to the Courtaulds group and passes the keys to his workshop to Danielle Jagot. Having started as a cabin model, the young woman spent her entire career at George Rech. At the helm of the style office, she contributed to the rise of this house which soon reached its peak.
THE 90'S
THE 90'S
This new decade is intended to be exciting for the house. Through its So French, So Rech campaigns which resonate like a hymn to sensuality, the George Rech house reveals a universe where this French elegance reigns, full of audacity and assurance. A delicacy made of strength and poetry that we find in the other flagship campaign of the 90s. This time, Yasmin Lebon and Linda Evangelista pose alongside the initials GR and verses from Proust and Baudelaire to reveal a new side of the Rech woman: her fragility.
THE 2000S
THE 2000S
2000: The Rech style is renewed with controlled insolence. In the campaigns of the 2000s, GR women presented themselves in picturesque settings, accompanied by a striking wardrobe.
2005: Patrick and Dominique Hazan, at the head of the Apostrophe group, bought the George Rech company. With the ambition of bringing the sleeping beauty back to life, they immerse themselves in the world of the house, tame the Rech woman and continue the quest for chic and comfortable clothing.
THE 2010S
THE 2010S
Apostrophe and George Rech merge and offer women a nuanced and complete wardrobe in which they find an outfit for every moment of life. Under the lens of big names in photography such as Greg Kadel and Terry Richardson, the campaigns illustrate the sensuality and will of this Rech woman ready to take on the challenges that the new millennium presents her. Neither quite the same nor quite another, she likes to combine her timeless pieces with new pieces from capsule collections, notably that of Christine Phung.
Today: Building on the reputation and know-how of its two parent companies, George Rech is now continuing its international development. The first foreign brand imported to Corte Inglés, a reference for French elegance in Korea and Japan, present in more than 100 Corners around the world, George Rech continues to build its history and finely perpetuates the legacy of the precursors of ready-to-wear of which it is the fruit. A house made of audacity, modernity and aspiration marked by the immutable desire to make women shine.