"Give a new impulse to haute-couture,
give the woman another way to dress. "
It was in the early 1960s that George Rech bet on an idea full of audacity and intuition: that of creating a luxury ready-to-wear.
Created for the women of the Café de Flore whom he admires, George Rech imagines collections with singular codes and innovative looks. Balanced and elegant silhouettes that follow women wherever they go, whatever they do. The RECH women are meant to be noticed,are intriguing and impressive.
At the heart of his Paris studio, Mr Rech causes each season a new alchemy of style and expertise. He transforms jeans to make them sophisticated, makes the tuxedo the feminine peculiar of excellence and offers his nobility to sportswear by following his line of conduct: break with classicism, perpetuate timelessness and sublimate the woman.
Actor of French elegance, George Rech embodies the nonconformity of good taste. His campaigns mark the spirits by an aesthetic that challenges, his collections are similar to the temperaments that dare and undertake, his identity becomes plural without departing from its original values: the singularity of George Rech appears as an obvious choice and exceeds the borders of the Hexagon.
A boutique opened in New York in 1978 and corners are growing from Japan to Spain, from Russia to Korea. In 1986, the Air France fly hostesses are dressed in George Rech and the house takes off to a decade of anthology. Mr. Rech gives way to Danielle Jagot who will make the 90s, the golden age of George Rech.
In 2005, George Rech celebrates his alliance with Apostrophe. Two houses with common values and complementary influences. Two houses that form the wardrobe of a multiple and modern femininity.