As a pioneer of luxury ready-to-wear, Mr Rech founds his house in 1962 and invents a new feminine elegance with a masculine twist. The George Rech collections give women a determined and inspiring look with coats and structured suits that soon become its signature.
1970 : While fashion experiments new rules, Mr Rech makes comfort the ultimate luxury. In his hands, sportswear becomes sophisticated, working fabrics relate to good taste and denim embodies the new Rech woman.
1973 : The house envisions a new line : Synonymes by George Rech. Following the comfortable style praised during this decade, Synonyme by George Rech completes the wardrobe with basic yet essential pieces. The sweatshirt dress becomes the ambassador of this refined and sober style.
1980 : Always in style and true to this creative yet realist fashion, the Rech woman affirms and distinguishes herself. Far from the fleeting extravagances of the time, the Rech style wants to be independent, like the ones who adopts it. During the 80’s, the « Femmes de Rech » campaigns symbolize the decade with women admired for their sophisticated looks and strong personalities.
1986 : George Rech is chosen to design Air France’s uniforms. While the collections are already praised by women on every continent, the George Rech clothes walk in the air, worn by the most elegant air hostesses of the world.
1989 : After more than 25 years at the head of the house, Mr Rech decides to sell his shares to Courtaulds Group and gives the keys of the atelier to Danielle Jagot. Starting as a fit model, the young lady built her whole career at George Rech. At the head of the studio, she helps the brand to reach its apogee
This new decade will be thrilling. Through its So French, So Rech campaigns that sound like a sensuality anthem, George Rech reveals a realm where French elegance, self-confidence and audacity are queens. A strong and delicate poetry is pictured in the other iconic campaign of the 90’s. Yasmin Lebon and Linda Evangelista strike the pose next to the G.R initials and Proust and Baudelaire’s verses to reveal an usual aspect of the Rech woman : her fragility.
2000 : The Rech style renews itself in a cheeky way. In the 2000’s campaigns, the G.R. women are set in picturesque sites, surrounded by odd animals.
2005 : At the head of Apostrophe, Patrick and Dominique Hazan buys George Rech. To rejuvenate the traditional house, they emerge themselves in its history, become familiar with the Rech woman and pursue the quest for chic and comfort.
Apostrophe and George Rech unite to offer a complete wardrobe for every moment in a woman’s life. Shot by great talents like Greg Kadel and Terry Richardson, the campaigns illustrate the Rech woman’s sensuality and power. Neither quite the same, nor another, she balances her look between her essentials and the pieces from the capsule collections like the ones from Christine Phung’s.
Today : Known for an inimitable savoir-faire, George Rech continues its international expansion. First foreign brand to enter the Core Ingles, an iconic reference of French elegance in Korea and Japan, sold in more than a hundred corners worldwide, George Rech constantly enrich its story and maintain the inheritance of its ready-to-wear pioneers. A house full of audacity, modernity and inspiration that cultivate its desire to embellish women.
As a pioneer of luxury ready-to-wear, Mr Rech founds his house in 1962 and invents a new feminine elegance with a masculine twist. The George Rech collections give women a determined and inspiring look with coats and structured suits that soon become its signature.
1970 : While fashion experiments new rules, Mr Rech makes comfort the ultimate luxury. In his hands, sportswear becomes sophisticated, working fabrics relate to good taste and denim embodies the new Rech woman.
1973 : The house envisions a new line : Synonymes by George Rech. Following the comfortable style praised during this decade, Synonyme by George Rech completes the wardrobe with basic yet essential pieces. The sweatshirt dress becomes the ambassador of this refined and sober style.
1980 : Always in style and true to this creative yet realist fashion, the Rech woman affirms and distinguishes herself. Far from the fleeting extravagances of the time, the Rech style wants to be independent, like the ones who adopts it. During the 80’s, the « Femmes de Rech » campaigns symbolize the decade with women admired for their sophisticated looks and strong personalities.
1986 : George Rech is chosen to design Air France’s uniforms. While the collections are already praised by women on every continent, the George Rech clothes walk in the air, worn by the most elegant air hostesses of the world.
1989 : After more than 25 years at the head of the house, Mr Rech decides to sell his shares to Courtaulds Group and gives the keys of the atelier to Danielle Jagot. Starting as a fit model, the young lady built her whole career at George Rech. At the head of the studio, she helps the brand to reach its apogee.
This new decade will be thrilling. Through its So French, So Rech campaigns that sound like a sensuality anthem, George Rech reveals a realm where French elegance, self-confidence and audacity are queens. A strong and delicate poetry is pictured in the other iconic campaign of the 90’s. Yasmin Lebon and Linda Evangelista strike the pose next to the G.R initials and Proust and Baudelaire’s verses to reveal an usual aspect of the Rech woman : her fragility.
2000 : The Rech style renews itself in a cheeky way. In the 2000’s campaigns, the G.R. women are set in picturesque sites, surrounded by odd animals.
2005 : At the head of Apostrophe, Patrick and Dominique Hazan buys George Rech. To rejuvenate the traditional house, they emerge themselves in its history, become familiar with the Rech woman and pursue the quest for chic and comfort.
Apostrophe and George Rech unite to offer a complete wardrobe for every moment in a woman’s life. Shot by great talents like Greg Kadel and Terry Richardson, the campaigns illustrate the Rech woman’s sensuality and power. Neither quite the same, nor another, she balances her look between her essentials and the pieces from the capsule collections like the ones from Christine Phung’s.
Today : Known for an inimitable savoir-faire, George Rech continues its international expansion. First foreign brand to enter the Core Ingles, an iconic reference of French elegance in Korea and Japan, sold in more than a hundred corners worldwide, George Rech constantly enrich its story and maintain the inheritance of its ready-to-wear pioneers. A house full of audacity, modernity and inspiration that cultivate its desire to embellish women.
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